Mission Statement

Through excellence we create once-in-a-lifetime experiences, every time.

Our Values & Behaviors

Focus on Performance and Results The foundation of Holland America Line's success has been and continues to be a focus on performance and results. Committed to Service Excellence Striving for and achieving excellence in all aspects of company operations is a key ingredient of our culture and our success. Integrity, Honesty and Ethics Integrity, honesty and ethics guide Holland America Line on all levels - from individual employees to the company as a whole. We not only do things right, we do the right things. Team Together, Team Apart As a global company, Holland America Line is challenged by the many miles that separate the parts of our team. With employees located throughout the world, we are committed to working together and sharing a common goal and vision. Embrace Change and Improvement Holland America Line must change and evolve in order to remain viable and competitive. Maintain Optimisim and Perspective We strive to recognize the valuable contribution of our employees and embrace their diversity as we make every effort to strike a positive and healthy balance between personal life and professional goals.

A Signature of Excellence

The Signature of Excellence program is comprised of five main areas:

  • Service
  • Accomodations
  • Dining
  • Activities
  • Destinations
Holland America Line's Signature of Excellence initiative provides unparalleled product and service enhancements to its fleet of five-star ships in the areas of: spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, award-winning service; extensive enrichment programs and activities; and compelling worldwide itineraries.


Appointed in the tradition of classic ocean voyaging, Holland America Line enhanced its staterooms with:

  • Mariner Dream Bed, a premium plush Euro-top mattress.
  • High quality cotton bed linens.
  • Large fluffy towels/deluxe bathrobes.
  • Lighted magnifying make-up mirrors.
  • Stylish new hair dryers.
  • Complimentary fresh fruit basket.
  • Stainless-steel ice bucket and serving tray.
  • Flat-screen TVs.
In addition, enhancements to all suites include:
  • Comfortable duvets on beds.
  • Fully-stocked mini-bars.
  • VCRs or DVD players with access to well-stocked video/DVD library.
  • Personalized stationery.
  • Use of the exclusive concierge Neptune Lounge.


Long known for its innovative dining concepts and the most extensive menus at sea, Holland America Line will further differentiate its dining experience with new enhancements.

  • The Pinnacle Grill, a popular Northwest-themed, reservations-only restaurant, features distinctive Bulgari china and elegant Riedel stemware.
  • One-on-one service in the main dining room.
  • Four dinner seating times in the main dining room.
  • Introduction of all-white table linens and new main course plates in the main dining room.
  • Made-to-Order dinner entrees and table-side waiter service in Lido's popular casual dining alternative.


  • Additional touches that will enhance this commitment to service even further include:
  • An early embarkation program allows guests to board as early as 11:30 a.m.
  • Greenhouse Spa expansion with exclusive signature treatments including:
  • Additional treatment rooms, including couple's massage rooms.
    • Dry float suite with massage option.
    • Thermal suites with hydro-therapy pool, steam and aromatic room, heated ceramic lounges and In-suite showers.
    • New relaxation area.
    • New manicure and pedicure area.
    • Lifestyle Fitness Center with Yoga & Pilates.
  • 24-hour concierge service for suite guests.


In order to provide guests with new and unique enrichment experiences that inspire and delight, Holland America Line will introduce a number of enhancements including:

  • A groundbreaking interactive Culinary Arts Center featuring: chef presentations; cooking demonstrations; and wine and specialty shops.
  • The new Explorations Café - powered by The New York Times offers guests an opportunity to sip coffee, browse one of the most extensive libraries at sea, & enjoy diverse music at one of several listening stations or surf the Internet.
  • An expanded Exploration Speakers Series.
  • Expanded Club HAL and teen programs. Kids 3-7 enjoy creative arts, watch big-screen television and a play area. Older kids, ages 8 to 12, have an area featuring arcade games, air hockey, foosball, Karaoke, Internet access and Sony Playstations. Teens, ages 13-18, can enjoy The Loft, a teens-only lounge, connecting to a secluded, teens-only sun deck called The Oasis.


Committed to immersing travelers in the people, customs and culture, Holland America Line doesn't just take its guests to exotic destinations, it takes its guests into exotic destinations with specific enhancements that include:

  • Exclusive Medallion Shore Excursions include choices such as private tours of estates in the Caribbean to big game photo tours in Africa.
  • Half Moon Cay, the highest-rated private island in the Caribbean, will feature new adventures such as: horseback riding; a stingray experience; a new aqua park and personal watercraft course.